In the future, everyone will have their own personal AI ?

Zuckerberg gave an interview on the topic of AI and talked about how Meta plans to develop in this direction.?

▫️They are not building a separate product, but an entire platform. In the future, every business will be able to create an AI agent tailored to its own needs. Later, individual users will be able to do the same.

▫️Llama by Meta is an open model (unlike ChatGPT). In his opinion, this improves security, as it allows the community to find and even fix vulnerabilities.

▫️Llama 3 is trained on 7.5 billion parameters. Meanwhile, GPT has 23 times more (175 billion). However, according to Mark, their AI does not fall short thanks to different architectures.

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

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Should you warm up ad campaigns before launching? ?

Those who have already tested running ads with a budget understand that warming up your ad campaign before the main launch shouldn't be underestimated. Over the years of selling rental accounts for ads, many teams request to warm up the ad campaigns before handing over the accounts.

▫️Usually, this just means launching an ad on something trivial like a cloud or a cat. After that, you let it run with a small spend of around $3-10, ensuring there are five random cent-scale transactions per day. I also recommend not stopping this campaign—just set a daily budget of $1 and let it run in parallel with your main launch.

▫️As a result, billing on such accounts tends to grow better, and there's a higher chance of being able to spend more budget. So if you're working with a budget and aren't warming up your ad campaigns yet, definitely give it a try.

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

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Here are 5 new features from Meta Ads ⚙️

It’s been a while since we’ve seen new features. And now, they've rolled out a whole update pack?

➖ Filters for ads in Reels

Now you can control what kind of content your ads will appear next to. You can exclude certain types of videos.

➖ Ad frequency control

Advertisers can set how many times users will see ads in auction campaigns. This works for the "Awareness" and "Engagement" objectives.

➖ "Donate" button available in Stories

A great opportunity for non-profit organizations to draw attention to fundraising, campaigns, and volunteer events.

➖ Multi-Advertiser Ads by default

All new ads will automatically be included in multi-advertiser settings. This can be manually changed.

➖ Updated Business Manager interface

Now the web interface offers two options: work in the old one or switch to the new one with enhanced features.

What do you think of the new updates? ?

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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Why is a fan page important when working with Facebook? ?

First of all, I want to say that Meta is a unified ecosystem, and any bans affect your trust level. So, in case of a ban, you shouldn't create a new fan page. It’s better to request an unban and wait, as bans on fan pages nowadays often happen by mistake. I think not many people pay attention to such details.

Here are the main and obvious recommendations:

❗️ 1. After creating the page, fill it out as thoroughly as possible.

Include a logo, cover photo, working hours, website, phone number, etc. The fan page is the face of your business, and Facebook pays close attention to it.
In the fan page settings, also add a link to your website to capture potential leads.

❌ 2. Don't delete comments and only hide them in rare cases.

Respond to comments on advertising posts wisely. If someone complains about a product, you should reply, apologize, and offer to replace the defective item or refund the money.

⛔️ 3. Don't use old "failed" ad creatives on the new fan page.

✅ 4. Invite clients and friends to your page from your account.

Additionally, invite people who liked your ad post. This is useful for growing your audience.

☢️ 5. Run ads to get more "Likes."

This point is a continuation of the previous one. People say that warming up fan pages is unnecessary nowadays, but I notice that having a good fan page is always beneficial. Plus, running ads for your fan page is the easiest form of advertising on Facebook.

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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Today, let's talk about text for creatives on Facebook. ?‍?

Some might not know, but there’s a concept called "manual text." It may sound odd, but the method really works.

Facebook algorithms can recognize text that you've written manually versus text that you've copied and pasted. ?

Manually typed text passes moderation much faster and with fewer rejections! Tests with neutral creatives have shown that trigger text written by hand is more likely to pass moderation, about 7 out of 10 times. Meanwhile, text that was pasted using "Ctrl + V" showed results twice as bad.

Facebook algorithms are extremely sensitive. Every little detail can impact your campaign’s launch.

In the worst-case scenario, you lose nothing, but the chances of passing moderation increase.

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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How to Start Without Holds? ?

Don't like giving FB your money? Well, who does, right? Here's a way to keep your money to yourself ?

1️⃣ Link your card
2️⃣ Get a hold
3️⃣ Deactivate the ad account
4️⃣ Get a new account
5️⃣ Link your card again

Repeat this process until you're able to link the card without a hold (usually takes 2-4 attempts). But there are downsides—risk of getting a ZRD.

On the plus side, you'll get a limit of 250 with a possible drop after linking the card. But the drop doesn’t always happen. Statistically, out of eight accounts, two will survive

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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Updated interface for rejections on FB ?

What's changed here? Now, after you get a rejection, FB will require you to specify the reason for it. Why do you think this has happened? They keep asking for more and more information from us ?

Now they offer you to choose from three options ?

➖ I’m not sure which rule the ad is violating
➖ I don’t understand the rule
➖ I believe the ad does not violate any rules

Or you can choose "Other" and explain the reason to Zuckerberg

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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? Here are two practical methods to reduce CPM on Facebook

CPM is influenced by many factors, such as geo-location, which we can't change. However, there are other parameters we can easily influence. ?

➖ Be more precise with targeting ?

If you’re selling children's products, your target audience will mostly be women aged 30 to 50. This way, we avoid spending money on a non-target audience, which helps reduce CPM. The same logic applies to weight loss products, various other goods, and even financial offers. Why waste money on 18-year-old students without a job when you can set a threshold for people who are already established and have something to invest? ?

➖ Ad frequency

Seeing an ad once might not be enough for a user to make a purchase, but bombarding them five times a day is not a good idea either. It's better to use Facebook's automated rules. If a specific ad group performs poorly due to high frequency, it can be automatically turned off. This way, people who clearly aren't interested in the product won’t see it again, and your budget won't go up in flames. ?

What methods do you use to reduce advertising costs? I’d love to hear your thoughts.

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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? Meta still making money from scam ads ?

In Australia, a legal battle is ongoing with Meta. This time, the lawsuit was initiated by the Australian Competition and Consumer Commission (ACCC). ?

The case has been ongoing since 2022, but it was only on August 9, 2024, that the commission gathered enough evidence. It turns out that more than half of all cryptocurrency ads on Facebook are scams or directly violate the rules. And most importantly, Zuckerberg continues to profit from this without concern ?

Meta's response is something along the lines of: "Scammers are constantly finding ways to bypass and evade the law. When fraud occurs, our services are only part of the chain, and we do not have the ability to track the final actions."

The hearing date for the commission's case against Meta has not been set. But it seems like Zuckerberg has been facing quite a few complaints lately.? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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Meta will allow alcohol and gambling ads ?

? However, this will only apply to India, Latin America, and the Asia-Pacific region.

The new rules were supposed to take effect yesterday (August 27), but Meta representatives have yet to comment on the situation.

However, local officials are already preparing to challenge this decision.

? If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!

?? Contact: @mrkieu_fb_ads
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