Hundreds of editorial leaders have already signed up for our limited-run newsletter course, which explores how newsrooms can build, grow, and serve their audience better.

In this article, course author Emma Löfgren, editor at The Local Sweden and contributor at The Fix, rounds up some of the insights she learned when interviewing five leading experts for the course.

The Fix

Five lessons I’ve learned about audience building - The Fix

“If you have ten people and one of them resigns, hire an audience person,” recommends Dmitry Shishkin, CEO of Ringier Media International.

What's Inside The Fix Weekly Newsletter: Starting bigger

▪️The articles featured pertain to thoughts on the big picture in media, reporting on environment amid hostilities, and Zetland's audience revenue model;

▪️Interesting insights on Taboola's deal with Apple to sell advertising within the Apple News app, and thinking behind The Atlantic’s deal with OpenAI from our colleagues at Axios, and The Verge;

▪️Great opportunities from The Associated Press, CORRECTIV, and The Fix Media Foundation.

? Subscribe to our weekly newsletter for more news on the European media space!

newsletter.thefix.media

The Fix Weekly Newsletter

Subscribe to The Fix Weekly Newsletter to get the latest exclusive insights, analysis, opportunities on the European media market.

✌️ Good evening! Here is the full list of stories we had this week, including a look into HubSpot's operations, leveraging generative AI for repetitive journalistic work, and insights from Ukrainian regional outlets.

? The specifics of Brad Wolverton's position at HubSpot;

? Tips on using generative AI for journalistic work;

?? How Ukrainian regional media are faring.

✌️ Good evening! Here is the full list of stories we had this week, including how generative AI can power up your online searches, using solutions journalism to engage audiences, and tips on working with Gen Z journalists.

? Generative AI for advanced search online;

? Making the most of solutions journalism;

?‍? What to bear in mind when hiring Gen Z journalists.

Journalists are known for their independence, stubbornness, and skepticism towards authority – traits that can be both a blessing and a curse. While these qualities fuel our pursuit of truth and hold the powerful accountable, they can also make managing a newsroom a formidable challenge.

In the sixth instalment of her Solutions Journalism Newsletter Course, Emma Löfgren covers the dynamics of implementing new initiatives, like solutions journalism, within a news organisation. The experienced editor highlights the importance of fostering support and acceptance among those tasked with executing these visions, as old habits can be hard to break.

? The power of generative AI
Artificial intelligence is rapidly evolving, with generative AI models at the forefront of many exciting developments. Here's a roundup of our coverage of this topic.

◼️ Advice for getting generative AI right for media managers and reporters;

◼️ How news publishers are adapting to generative AI;

◼️ How European publishers are approaching ethical use of AI in journalism;

◼️ Swedish publishers’ joint effort to compile guidelines for AI transparency;

◼️ Italian journalists’ hopes and fear of AI;

◼️ Can AI contribute to the creation of a truly pan-European news outlet?

? So what news has this week brought us in the field of media?
Here are this week's stories picked by our team:

▪️Deadspin, the US-based sports news website, has been sold to Lineup Publishing, a new little-known European digital media company.

▪️The Associated Press is introducing its own e-commerce site, Axios reports. Called AP Buyline, the project is launched in partnership with the Taboola advertising platform. The site will start publishing next week and will include product reviews and personal finance coverage.

▪️The Russian government is intensifying its attacks against the largely exiled independent media sector in the wake of the rigged presidential election due to be held this week.

? Find out more in this week's digest.

The Fix

Deadspin sold to European media company, AP launches e-commerce site – weekly news digest - The Fix

Deadspin, the US-based sports news website, has been sold to Lineup Publishing, a new little-known European digital media company.

*? What's Inside The Fix Weekly Newsletter: The cooperative model; LinkedIn’s investment in news*

▪️The articles featured pertain to Voxeurop's subscriber strategy, and a story of one local Romanian outlet;

▪️Interesting insights on AI advancements making podcasts more accessible, and how AI and other technological developments are also making it easier to create disinformation at scale from our colleagues at Digiday and The New York Times;

▪️Great opportunities from Outriders, the International Women's Media Foundation, and The Economist.

? Subscribe to our weekly newsletter for more news on the European media space!

newsletter.thefix.media

The Fix Weekly Newsletter

Subscribe to The Fix Weekly Newsletter to get the latest exclusive insights, analysis, opportunities on the European media market.

✌️ Good evening! Here is the full list of stories we had this week, including Voxeurop's subscriber strategy, and a story of one local Romanian outlet.

? How Voxeurop converts subscribers into shareholders;

?? How Iasul Nostru is building a local publication in Romania;

✌️ Our weekly digest.

The Fix

How Voxeurop converts subscribers into shareholders  - The Fix

Voxeurop has been on a mission to convert its subscribers into shareholders. The latest drive helped secure nearly 200 shareholders from 27 countries.

Over the past three years, Alex Enășescu has been building Iașul Nostru, a local outlet in Iași, Romania. James Breiner spoke with Enășescu about how he started a local publication in Europe thanks to a grant from a VC-funded US company and how the outlet is doing today.

The Fix

Iașul Nostru’s lessons from building a local publication in Romania - The Fix

Iașul Nostru is the only (mainland) European publication to win the Substack Local grant. The outlet has quadrupled its free subscriber audience and almost doubled the number of paid supporters during these two years.