GM CZ We need 4.3B

Yesterday I watched about how Mr. Beast creates content for YouTube.

A summary: A viewer has his expectation => You need to match these expectations

The basic secret is that first a person forms expectations, and in the first 2 seconds you have to meet their expectations.

For example, if he makes a video of 100 million Orbiz balloons, the very first thing he shows is 100 million Orbis balls.

It sounds obvious, but many people would start the video with how they buy these balls, or how they came up with the idea, but no, the audience clicked because they saw the headline 100 million balls - and they expect to be the first to see that there are 100 million balls, not something else

Pro tip: give them even MORE after then stayed for 3+ seconds. As a complementary bonus, this always creates WOW-effect