Millie raises $12M series A to transform maternity care👶

Millie, a California-based maternity clinic founded by Anu Sharma, has secured a $12 million Series A funding round from an all-female investor group, including RH Capital, TMV, and Melinda French Gates’ Pivotal Ventures. This brings the company’s total funding to nearly $19 million💵

Why Millie❓

Sharma’s inspiration for Millie came from her own pregnancy experience in 2019. Despite being the daughter of a doctor, she faced complications that were overlooked by medical professionals. That experience led her to create the maternity clinic she wished had existed when she gave birth - one that offers comprehensive, high-quality, and personalized care for mothers at every stage.

🏥 What Does Millie Offer?

Millie provides full-spectrum maternity and gynecology services, including:

✅ Hybrid care model – in-person visits + virtual consultations
✅ Postpartum coaching & mental health support
✅ Nutrition counseling & remote patient monitoring
✅ AI-powered workflows for efficiency
✅ Collaboration with major insurers & healthcare providers

Unlike traditional maternity care, Millie blends technology with human-centered care, ensuring mothers receive continuous support from pregnancy through postpartum recovery.

📍What’s next?
With fresh funding, Millie plans to expand its physical clinics across California, enhance its AI-driven technology, and grow its network of healthcare partners.

As maternal health challenges persist, innovative, accessible, and personalized care models like Millie could be game-changers.

What do you think - can FemTech reshape the future of maternity care?💬

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📲 Instagram Users Complain Of Seeing Disturbing And Inappropriate Content#news#InstaInstagram users are reporting an increase in disturbing and violent content appearing in their feeds, even among those who have activated the Sensitive Content Control setting.

Many users took to social media to express their concerns, questioning whether this was due to an algorithm change or a bug in the platform's content moderation system. Speculation suggests that a recent update may have inadvertently prioritized such posts, or that a malfunction in Instagram's AI moderation could be responsible. Meta has yet to comment on the situation.

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Capim Raises $26.7M Series A to Revolutionize Dental Care in Brazil 🦷

Brazilian SaaS startup Capim has secured an impressive $26.7 million Series A to expand its “buy now, pay later” (BNPL) solution for dental services. The funding round was co-led by Valor Capital and QED Investors, with participation from investors like ONEVC, Canary, NXTP, and others.

What is Capim⬇️

Founded in 2021 by Marcelo Lutz and Roberto Biselli, Capim is a vertical SaaS platform designed to help dentists digitize their clinics, manage operations, and increase revenue. One of its standout features is a BNPL option that allows patients to spread dental payments over **up to 36 installments - a more flexible and affordable alternative to traditional credit cards.

Why is this a game-changer*❔*

✅ Easier access to dental care for more than 60,000 patients so far
✅ Lower interest rates—50% less than traditional banks*✅* 4,000+ new clinics added in 2024, now serving 6,000 clinics and aiming for 10,000 by year’s end
✅ Hybrid revenue model – SaaS subscriptions + financial services
✅ Break-even achieved** in 2023

📢 What’s next?

With fresh capital, Capim plans to:

1️⃣Launch a POS (point-of-sale) terminal with lower transaction fees for clinics
2️⃣Expand its AI-powered tools to boost efficiency
3️⃣Scale its go-to-market strategy to onboard more clinics and patients

As healthtech and fintech converge, Capim is proving that access to essential medical services shouldn’t be a financial burden. Will this BNPL model redefine healthcare payments in Brazil?🇧🇷

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It’s ? time
#reels#intsa? Source

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? Trial reels: Try content with non-followers first to see what performs best#news#Insta

Instagram has introduced "trial reels," allowing creators to test new content with non-followers before sharing it with their audience. This feature aims to reduce the anxiety creators feel about experimenting with different styles or topics.

When a creator posts a trial reel, it will first be shown to non-followers, enabling them to gauge its performance through engagement metrics like views, likes, and comments after 24 hours. If the trial reel performs well, creators can choose to share it with their followers or set it to automatically share based on its initial performance.

Trial reels will appear alongside drafts on a creator's profile and will not be visible to followers unless explicitly shared. This feature is part of Instagram's ongoing efforts to help creators express their creativity and better connect with their audiences.

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*? *We decided to give out some Christmas gifts! Lets tap along with our friends and have some fun!

? Instagram and Threads moderation is out of control#News#Insta? On Threads, the trending topic of "Threads Moderation Failures" has sparked significant user discontent, with many reporting that their accounts are being deleted or restricted for sharing articles on controversial topics. Adam Mosseri, the head of Instagram and Threads, has acknowledged these complaints and stated he is "looking into it." Users have expressed frustration, including one individual who had their account deleted for allegedly being underage, despite being an adult. This situation highlights the ongoing challenges of moderation on social media, with reports indicating that Meta is enforcing its rules with increasing strictness.

? Moderation issues extend beyond individual accounts, as users like Jorge Caballero have noted that the automated system is erroneously applying fact checks to political content and throttling posts with accurate information about significant events, like hurricanes. Some users have even dubbed their experiences “crackergate,” where posts mentioning seemingly innocuous terms, like "saltines," have been swiftly removed. Social media consultant Matt Navarra also received a notification that his Threads account was being downranked after posting about a Meta AI hoax, and he, too, has drawn attention to these moderation inconsistencies.

? The impact of these moderation practices is not limited to Threads; it extends to Instagram as well. A user reported that their Instagram account was disabled due to an alleged violation of age requirements, despite providing a state ID for verification. Meta's response indicated a strict adherence to its policies, resulting in the loss of years of posts and connections. Although Meta has instituted measures to protect underage users—requiring birthday information since 2021—the effectiveness and fairness of these age-related bans remain questionable.

? Overall, the moderation practices employed by Meta are causing frustration and limiting the utility of its platforms. Users like Wario64 have experienced their posts flagged as spam, prompting them to reconsider their engagement with Threads. The growing trend of account restrictions and deletions may discourage users from sharing content, ultimately diminishing the social media experience and raising concerns about how these platforms manage community interaction and information sharing.

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? Meta Announces Image Animation and Video Expansion Tools at Advertising Week#News#Insta? At Advertising Week, Meta unveiled a series of new advertising updates, including AI-driven video animation tools and enhanced collaboration features for creators. One of the standout offerings is "Image Animation," which allows advertisers to animate static images using text prompts. This innovation enables users to generate engaging video content from single images without needing existing video assets, thus enhancing the promotional lifespan of ads. Initial feedback from advertisers has been positive, indicating that this tool can help overcome resource limitations and encourage more dynamic advertising strategies.

? In addition to Image Animation, Meta is expanding its AI-based "Video Expansion" capabilities, which allow advertisers to transform their video assets into various formats through predictive technology. This feature has been in development for over a year and will soon be more accessible to brands, enabling them to utilize full video creation capabilities effectively. Furthermore, Meta is enhancing its Collections ads, allowing brands to incorporate creator content as "hero" assets, which can strengthen audience engagement by leveraging the authenticity of influencer partnerships.

? Meta is also testing new options for adding creator testimonials to partnership ads and consolidating all partnership advertising tools into a single interface known as the "Partnership Ads Hub." This centralized platform will simplify the management of promotional collaborations, ensuring advertisers can easily track campaign details. Additionally, the upcoming video tab, part of Meta’s app refresh, aims to provide advertisers with more opportunities to reach users through various ad formats, similar to TikTok's model, which could enhance ad relevance and exposure.

? With video content accounting for 60% of user engagement on Facebook and Instagram, Meta's focus on video at Advertising Week is strategically aligned with user behavior. The introduction of AI tools to facilitate animated content creation presents new opportunities for brands to engage with their audiences, even when traditional filming is not feasible. While the technology may not always yield perfect results, these updates position advertisers to capitalize on the growing trend of video consumption within Meta's platforms.

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? Meta Shares New Reels Ad Tips#News#Insta? Meta's released a heap of ad tips ahead of the holiday push, which explore its evolving Advantage+ campaigns, Reels ads, working with creators, Al creative, and more.
Meta's published a new range of guides and tips as part of its Agency Partners Summit, which it held last week.

? It's now made all of the sessions and guides available online, and there's a heap to get through, including this helpful guide on Reels ads. Meta's 19-page Reels ads guide covers off on all the key considerations, and includes practical tips for maximizing Reels ad performance. First off, the guide looks at Reels usage and engagement, underlining why it should be an ad consideration.

? Half of all time spent on IG is now spent watching Reels, which suggests that if you want to maximize your promotional impact, you should probably be there too. The guide also includes some of the usual Reels tips, which are fairly generic. Like, no doubt these tips are correct, but saying "make it entertaining" is much easier said than done. But the guide does also include some more practical notes.

? There are also tips for Reels ad production, and how to incorporate Reels into your creative pipeline. As well as guides on how exactly to activate Reels ads in your campaign setup. It's a handy overview, with a range of practical notes to help improve your Reels ads approach. And as noted, this is just one of several new resources Meta has made available after its Agency Summit.

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