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​​Founder: How should we build our content plan?
Me: Let's have a look at the 5 layers of commitment:
1. Use snack ? to attract your audience
2. Share high-level insights with short form ?
3. Foster intent with detailed long form ?
4. Turn audience into demands with intent based content ?
5. Personalize in-depth content ? for "hot leads"

*?Your messaging should unfold along those 5 layers.
- Find your audience where they are;
- Don't try to share it all in one content;
- Let your audience discover you step by step.*

❌ And avoid this type of rigid distribution:
- Post every details in social media → expect people to engage.
- Distribute one big ebook → expect people to read it all.
- Publish only on a blog → expect people to come.

*➕ Don't expect buyers to consume your content if it's distributed on your terms, not theirs.
Your content should follow their buying journey:
- Educate on the problem and solution
- Answer their questions and objections
- Understand why and how you are the best fit*

*♻️ The average sales cycle length is 4 months.*
So you need to craft and distribute content across the 5 layers to let buyers discover you, on their terms. They will move to content with more depth(1) as their commitment(2) grow.

(1) "Depth of Content" = level of detail, complexity, and richness present in a piece of content.
(2) "Level of commitment" = the degree of involvement that a prospect has with your brand.

#ContentCreation #AuthenticContent #EngagingContent

*©️***Lime Marketing Studio

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Azuki #9605 was purchased by @jdizzles for 420.7 ETH ($1,423,846.53), making it the most expensive NFT in the collection. This is the second rarest Azuki.

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NFT #7725 from the #BAYC collection was sold today for almost 200 ETH
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