*? Partnership Announcement ?***Simplicity is joining forces with Starter, a 100% onchain legacy pad with a new focus on Base, connecting entrepreneurs with visionaries.

This partnership ensures that projects launching on Starter will have easy access to pristine tokenomics services from yours truly, and our Base-focused clients have direct access to a top tier launchpad.

Whilst there are a plethora of factors that go into the tokenomics, a key to always remember is the valuation deltas between different investor rounds.

Key info: launchpads don't like a delta between the earliest round and theirs of more than 3x.

In our client example above, the Seed to Public delta is 2.5x, and we leveraged vestings and TGE unlocks to ensure the other investors are not put off.

The 5 types of token value defined by Simplicity Group.

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Investments have significantly slowed down over the last two weeks. Despite this, AI-related projects continue to get some investment traction.

A lot of project social media accounts don't reflect the brand well enough. The posts either don't align with the thesis of a company, or they don't showcase what they practically should.

For example, one of our clients is an institutional project that isn't even considering retail as a target user. Yet half of their posts are like-baiting and generic: stuff you post for retail to like and comment.

Make sure your posts align with your brand, otherwise you create confusion externally and internally about who you are and what you're aiming to achieve.

Creating and launching a token is generally an 8 stage process:

1. Business & token overlap
2. Tokenomics
3. Backers
4. Legal audit
5. Development & SC audit
6. Marketing
7. Launch mechanics
8. Post launch

Read all the details here.

More big gainers this week from a surprisingly wide array of narratives.

"Community" is mostly a synonym for "exit liquidity". Is that a bad thing? No. Even community members see each other as exit liquidity, driving engagement to subconsciously pump their own bags.

Airdrops are the perfect examples of this.

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The markets have been indecisive in choosing a direction, although there have been a few significant drops this week.

Traditional token vesting is limiting.

? 100% token unlock at TGE (not into liquidity) = price collapse.
? Predetermined token unlocks are a gamble.

How many tokens can we release onto the market?

→ Too few? Prices skyrocket unsustainably
→ Too many? Prices tank

We need a better way. Maybe KPI vestings are a necessity.

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