I also want you to realize that anything bad that you see on the platform is a symptom of Mark Zuckerberg’s unwillingness to rate-limit or sufficiently moderate the platform. Logically-speaking, one would think that Meta would want you to have a high-quality Facebook experience, pruning content that might be incendiary, spammy, scammy or unhelpful, or at the very least, comes primarily from those within your own network, but when your only concern is growth, content moderation is more of an emergency measure.

And to be clear, this is part of Meta’s cultural DNA. In an interview with journalist Jeff Horwitz in his book Broken Code, Facebook’s former VP of Ads and Partnerships Brian Bolland said that “building things is way more fun than making things secure and safe…[and] until there’s a regulatory or press fire, you don’t deal with it.”

Horwitz also cites that Meta engineers’ greatest frustration was that the company “perpetually [needed] something to fail — often fucking spectacularly — to drive interest in fixing it.” Horwitz’s book describes Meta’s approach to moderation as “having a light touch,” considering it “a moral virtue” and that the company “wasn’t failing to supervise what users did — it was neutral.”

As I’ve briefly explained, the logic here is that the more stuff there is on Facebook or Instagram, the more likely you are to run into something you’ll interact with, even if said interaction is genuinely bad. Horwitz notes that in April 2016, Meta analyzed Facebook’s most successful political groups, finding that a third of them “routinely featured content that was racist and conspiracy-minded,” with their growth heavily-driven by Facebook’s “Groups You Should Join” and “Discover” features, algorithmic tools that Facebook used to recommend content. The researcher in question added that “sixty-four percent of all extremist group joins are due to our recommendation tools.”

When the researcher took their concerns to Facebook’s “Protect and Care” team, they were told that there was nothing the team could do as “the accounts creating the content were real people, and Facebook intentionally had no rules mandating truth, balance or good faith.”

Meta, at its core, is a rot economy empire, entirely engineered to grow metrics and revenue at the expense of anything else. In practice, this means allowing almost any activity that might “grow” the platform, even if it means groups that balloon by tens or hundreds of thousands of people a day, or allowing people to friend 50 or more people in a single day. It means allowing almost any content other than that which it’s legally required to police like mutilation and child pornography, even if the content it allows in makes the platform significantly worse.

https://www.wheresyoured.at/were-watching-facebook-die/

Ed Zitron's Where's Your Ed At

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