Why do many advertisers like to use sports stars' endorsements?

Many advertisers like to use sports stars' endorsements because athletes have a strong influence on their fans and are seen as role models. Their endorsement builds trust and creates an emotional connection between the product and the consumer. For example, when a famous footballer like Cristiano Ronaldo endorses a sports drink, fans may believe that using the same product will improve their performance. Without sports stars, brands may struggle to stand out and gain the same level of recognition or trust from consumers.

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Introduction
Exercises
Body paragraphs
Conclusion
Template

Problem solution essay
Structure
Connectors
Examples

Shadowing

Marafondan parcha

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Lesser of the two evils
means choosing the less harmful or undesirable option between two bad choices.

Example (IELTS Speaking Part 3 Question):

Question: Do you think it’s better for governments to raise taxes or cut public services when there’s an economic crisis?
Answer: That’s a tough question because both options have negative consequences. However, I believe raising taxes might be the lesser of the two evils. Although people might not like paying more, cutting public services could harm vulnerable groups, like the elderly or those in need of healthcare, which would have more serious long-term effects on society.

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With fixed expressions

1. Very last minute – Refers to doing something at the latest possible time.
   Example: She submitted her assignment at the very last minute, just before the deadline.

2. With hindsight – Refers to understanding something after it has already happened.
   Example: With hindsight, I realize I should have studied more for the exam.

3. Time really drags – Refers to time feeling like it is moving very slowly.
   Example: During the long meeting, time really dragged, and I kept checking the clock.

4. Up to speed – Refers to being well-informed or fully aware of current events or knowledge.
   Example: I need to get up to speed with the new software before the project starts.

5. Behind the times – Refers to someone who is not aware of or using the latest trends.
   Example: My grandparents are a bit behind the times when it comes to technology; they still use a flip phone.

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