? Next month, channel owners on Telegram can start receiving financial rewards from their work.

Broadcast channels on Telegram generate 1 trillion views monthly. Currently, only 10% of these views are monetized with Telegram Ads — a promotion tool designed with privacy in mind.

In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram makes from displaying ads in their channels.

To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain. Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels ?