We’ve all been told that the customer is king. Oversubscribed business don’t see it that way.

Only the best restaurants will say no to a reservation. Only the best business consultants will say no to a potential client. Only the best hotels will say no to a booking. Only the best nightclubs will turn someone away at the door.

Only the best will say no to a person who wants to discount or bend your rules.

Read about the case of Manhattan’s Studio 54. They were the first club that famously turned people away for wearing the wrong shoes.

Businesses which become oversubscribed know what they want and have no problem saying no to the rest.

@marketingwithbright

My top three recommended marketing books:

- Influence by Robert Cialdini
- $100M Offers by Alex Hormozi
- $100M Leads by Alex Hormozi

@marketingwithbright

The longer someone spends with your personal brand, the more valuable that equity is to you.

@marketingwithbright

Create the content you want to see created.

@marketingwithbright

Give so much value just to be able to sell and make some money. You will be overwhelmed and you are supposed to be overwhelmed. Once you start making money, you will modify your offer along the way.

If people say ‘no’, you should keep adding value until eventually they say yes!

Get the flow, monetize the flow, and then add friction.

@marketingwithbright

Give an offer that’s so good people feel stupid saying ‘no’.

@marketingwithbright