Mr. Yerbury is absolutely right—personality cults are a cancer to any movement. The struggle for the prosperity of Our People, therefore, is not about individuals, but about the cause itself. Any cause that elevates personalities over principles becomes inherently weak, as it attracts those who serve their own vanity rather than the Folk.

Great leaders have always understood that they are simply a vessel for an idea far greater than ourselves—our existence has meaning only insofar as it embodies the will of the people. That same standard must apply to any Dissident leader or figurehead today. The moment a man begins to see himself as the cause rather than a servant of the cause, he ceases to be useful and instead becomes a liability.

Dissident e-celebrities are particularly prone to this failure. Many enter our shared cause not out of conviction but out of a desire to be followed, to be admired, to build a brand rather than a movement. They may say the right things, but their underlying motivation is self-glorification rather than the triumph of our cause. And because of this, they inevitably betray the cause in subtle but corrosive ways—seeking personal clout over discipline, placing their own brand above organizational unity, or compromising on fundamental principles when it benefits their public image.

True leadership is not solely about being followed. It is about guiding others toward truth, even if that truth is difficult, unpopular, or dangerous. We must remember that we fight not for ourselves, not for personal fame, but for the survival of Our People. Any man who puts himself before this mission is not a leader—he is an obstacle, and must be treated as such.

The 'right' has a major problem with celebrity (or e-celebrity) culture.

I've observed this in parties from Reform, to UKIP, to Homeland.

People with a 'following', whether online or otherwise, get fast-tracked into influential positions in political parties as a way of boosting the profile of those parties.

The problem with this is that celebrities will always tend to prioritise their own celebrity over whatever party they join. Which means they will routinely work against the interests of the party (even if indirectly) for their own sake.

Meanwhile, people who are actually totally loyal and hard working, and put the overall cause before themselves, get sidelined.

In the long-term, this is fatal to any kind of organisation. You end up with a leadership cadre where most of the people in it are in it for themselves.

Tomorrow night 2/23 at 9pm EST this channel will be having a livestream to introduce my upcoming Artist Spotlight series. I will be periodically having on one of our incredible Folkish artists/crafters for a little interview and a deeper look into the wonderful talent and personalities in our artistic community. I so hope you’ll join us! These livestreams will be recorded for those that can’t make it to listen to at anytime.

Capitalism, at its core, is a system that places profit over people, exploiting labor, resources, and even the very identity of a Nation. Elon Musk and Donald Trump are perfect examples of this vile system in action. They use their wealth and influence to further their own interests, all at the expense of the very people they claim to serve.

They play on the emotions of White Americans, giving the illusion of support, but in reality, their actions contribute to the disintegration of the national community. Musk’s tech empire thrives on the backs of cheap labor, importing H-1B workers to replace White American citizens, while Trump’s business empire has long been entrenched in Jewish globalism, seeking to maximize profits at the expense of American workers and sovereignty.

These capitalists do not care about the future of Our People—they care only about their bottom line. The fact that they exploit every opportunity to enrich themselves, all while undermining the values and cohesion of the Nation, shows them to be nothing more than parasites. They are part of a system that reduces Our People to mere commodities, trading Our Heritage and future for the sake of their own enrichment. ??

If you're a Nationalist and you still haven't joined an IRL group, that should be your resolution for 2025.

Commit to giving 1% of your waking hours, about 4 hours a month, to IRL nationalism.