Around 19.5 million households [in the UK] have at least one paid video streaming service. (...) The number of Brits taking out a new VOD service dropped to its lowest levels in 12 months last quarter, (...) with just 8 percent signing up to a new sub. (…) Only 25 percent of U.K. consumers watch TV shows and films on FAST channels at least once a month, compared with 43 percent in the U.S. (…) This is the opportunity Tubi sees.

In Q1 of this year, 61 percent of online U.K. households said they watched BBC iPlayer, ITV’s ITVX drew 45 percent, Channel 4’s All4 garnered 36 percent and Channel 5’s My5 22 percent. These figures have been roughly stable since 2021. (...) [They] are “extremely focused on a median viewer” because of their commissioning and acquisition models. (...) In contrast, the Tubi model is about operating at the periphery of esoteric fandoms.

Stateside, Tubi has courted Black, Hispanic and LGBTQ audiences with its content slate. In the U.K., [Tubi] licensed 50 to 100 Bollywood films along with a set of Nollywood titles (Nigerian movies and TV shows). (...) There are also arthouse movie offerings that are typically paywalled. (...) In just one search, Tubi reveals itself: a service for the Letterboxd generation, generally disinterested in the shiny and new.

https://theankler.com/p/inside-tubi-uk-launch-broke-letterboxd-streaming

Theankler

Inside Tubi's U.K. Launch for the (Broke) Letterboxd Generation

As cost-of-living stress sends new paid streaming subscribers to a 12-month low, the head of international for Fox's free streamer tells me its strategy

The five elements for a breakout non-franchise, adult-skewing theatrical are an easy-to-explain and/or clever elevator pitch (Baby Driver), an ensemble cast with multiple recognizable actors (Knives Out), a marquee director (Oppenheimer), solid reviews (Once Upon a Time… in Hollywood) and the promise of cinematic escapism (House of Gucci).

While Twisters is an all-quadrant franchise title, the film checked at least (give or take Lee Isaac Chung as a “marquee director”) four boxes. (...) It was a well-reviewed, gee-whiz crowd-pleasing, Imax-friendly tornado movie headlined by the stars (...) while also filled with actors you kinda/sorta know.

Yes, “movies for regular Americans” is often a dog whistle related to films aimed at specifically conservative moviegoers. (...) That said, Twisters [is] a G-rated romance set in Oklahoma that doesn’t mention climate change. (...) Twisters is a throwback to when Jaws, Beverly Hills Cop and Independence Day were either grounded in reality or featured ordinary people dealing with extraordinary circumstances. It’s no wonder the film over-indexed [in] Oklahoma City, Knoxville, Dallas and Wichita.

https://scottmendelson.substack.com/p/twisters-box-office-81m-weekend-six-key-lessons

Substack

As 'Twisters' Dominates The Box Office, Here Are Six Key Takeaways From a Boffo $81 Million Domestic Opening Weekend

"If you feel it, chase it" is now the catchphrase of the summer as Universal successfully sold its legacy sequel as a crowd-pleasing, star-packed studio programmer event first and an IP/franchise revival second.

https://youtu.be/GDeQ3n18Wjg

YouTube

Как мы развиваем и проектируем Яндекс Go / Миша Прокофьев

Миша Прокофьев, руководитель клиентского продукта Яндекс Go и Яндекс Такси, рассказал на примере супераппа, как команда проектирует сложные фичи и при этом сохраняет душевное равновесие, а также минимизирует ошибки Больше интересного контента для продактов…

https://overcast.fm/+AA4DU-WUTAE

overcast.fm

‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie — The Town with Matthew Belloni

Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculus for Disney from a marketing side, and how the third installment…

https://t.me/Victor_Osyka/520

Telegram

Victor Osyka, техноцивилизация

Вышли результаты UBI эксперимента по раздаче $40 млн за 3 года 3 тыс семей в США, замутил Sam Altman, вело НКО OpenResearch - бывшее YCombinator Research с 2015 г. UBI = universal basic income, безусловный базовый доход Дизайн эксперимента - Возраст 21-40…

https://x.com/soren_iverson/status/1812537156742840643 ?

сегодня в будущем

https://overcast.fm/+OHO8A2Cv8

overcast.fm

О конфликтах на работе, манипуляциях, отстаивании границ, карьерном росте и управлениями эмоциями — make sense podcast

«Даже если ты считаешь, что у вас с коллегой близкие отношения и сегодня ты матернулся и поистерил, а завтра вы об этом поговорили, ты извинился и все как будто бы ok, то и это тоже разрушает отношения. Но когда ко мне приходят и говорят, зачем мне такой…

https://x.com/sdw/status/1788276255671902309?s=46

X (formerly Twitter)

Sebastiaan de With (@sdw) on X

I found it interesting to read the Japanese backlash responses to this, some particularly disturbed because of a belief in “Tsukumogami” — the idea that creative tools can possess a spirit of their own (a beautiful notion), so destroying them is truly evil.…