Loyaltychain Ecosystem

Today coalition loyalty programs are gaining in popularity in the business sector. We will tell you a few simple words about what it is and the way it all works. https://medium.com/@loyaltychain/what-are-coalition-loyalty-systems-664c1181d993

Medium

What are coalition loyalty systems?

Today coalition loyalty programs are gaining in popularity in the business sector.

Built-in modules and artificial intelligence are the ones that keep an eye on efficiency indicators in modern loyalty systems.

Loyalty is just about one thing – whether the client would recommend the company to his or her acquaintances or not.

There are a few ways to check how efficiently the launched loyalty program works. We will tell you about the three most popular and efficient ways to do so. https://medium.com/@loyaltychain/how-can-we-estimate-the-efficiency-of-loyalty-programs-4ab8f54735bc

Medium

How can we estimate the efficiency of loyalty programs?

There’s a relatively great number of companies that launch loyalty programs, and that’s it!

Share your ideas about it

7,000 private helicopters or indeed 35 villas like David Beckham’s — these are the modest things that can be bought with the money dishonestly collected by Vertrue, Affinion and Webloyalty in the framework of loyalty programs. https://medium.com/@loyaltychain/the-biggest-fraud-in-loyalty-programs-acbb7b8dd4a8

Medium

The biggest fraud in loyalty programs

$1.5 billion stolen and every second American tricked

Employees’ greed and dishonesty can easily and gracefully rob a company of 1/20 annual revenue. That’s why it’s important to secure your business and try to prevent potential loss. https://medium.com/@loyaltychain/how-to-fight-fraud-in-loyalty-programs-28fee7db3a1f

Medium

How to fight fraud in loyalty programs

If we speak about bonuses and points that can be gained in loyalty programs, one of the most economical ways might be a random check-up of…

Loyalty tips: Constant work with the client

One should keep in touch with the client not only at the moment of purchasing but also when he or she is simply in the shop. goo.gl/EvTyYT

News you shouldn't miss

How Loyalty Marketing Can Survive in a Gen Z World
We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes.
https://goo.gl/4RE7S9

Building AI systems that work is still hard
Even with the support of AI frameworks like TensorFlow or OpenAI, artificial intelligence still requires deep knowledge and understanding compared to a mainstream web developer.
https://goo.gl/ich1yG

Top Ways For Businesses To Build Customer Loyalty
One of the biggest challenges businesses face is attracting loyal customers who return frequently.
https://goo.gl/Xepzqi

Adweek

How Loyalty Marketing Can Survive in a Gen Z World

Brands will find huge differences across generations.