The current plan is to release the same tactical combat game mode as in Aradena Battlegrounds on PC, and then to also release an innovative autobattler with faster-paced gameplay, that attracts a mass audience of casual gamers to join the Aradena universe.

We'd love to hear your thoughts about what changes you'd like to see for an autobattler mode on mobile, so let us know in chat.

P.s. Stay tuned in....Things are getting pretttttty exciting. Over the next few months we'll be working with a new marketing & GTM support team in the run up to some key launch events, including Aradena Battlegrounds, and our $ARD ecosystem token. It's getting to the time to coming out of stealth mode, and starting to make a lot more noise. For everyone already here today, you're early. Thanks for being an OG and sticking by us.

P.p.s. Updates on card pack opening timeline to follow soon, but yes, the work is underway and it's coming ✅

Final Remarks:

Finally, a large note of gratitude to everyone in the Aradena community who has supported us so far. And a call-to-action.

The journey ahead is exciting, and we will continue as ever, with our commitment to you, to this project, to transparency and to hard work to deliver on our mission. As we embark on a new chapter in 2024 and work to seize the huge opportunities that lie ahead, your support is an instrumental part of the path forward for the Aradena Studio. Consistently engaging with the project across our community and social channels will be incredibly helpful. It’s been a difficult ride for many in the Web3 space during the past couple of years, but things are changing, and fast. As the entire space starts to brighten back up, what we have continued building behind the scenes over the last 3 years now has its time to shine. 

Stay tuned for more regular updates, and again, thank you for being a key part of our journey towards making Aradena a landmark in the Web3 gaming industry. None of this would be possible without you. 

Cheers everyone,
The Aradena Team

Aradena Studio Update and The Road Forwards For 2024

Company Updates:

Firstly, I want to address the recent period of quiet in terms of announcements. In the last couple of months, we have executed a significant company re-structure, built a new leadership team, and revised our business plan based on a SWOT analysis of the studio with valuable input from industry-leading advisors.

Some of the key conclusions from this are: Aradena studio has huge near-term potential and strengths around its high-quality, innovative products, and a flagship game in Aradena Battlegrounds that is 90% complete and is one of the highest potential games in the Web3 space with great initial traction and metrics. We have a significant opportunity to launch Battlegrounds on mobile shortly after PC, thanks to taking the time to ensure we built with mobile-friendly architecture since day one of development. We previously had difficulty with a poorly timed token launch, a lack of market making, and challenges with fundraising during the bear market. We’ve learned from this, doubled-down on our strengths and opportunities, and worked to solve challenges.

Building a top-tier leadership team in key areas has been a big focus. I am proud to announce the following people having officially joined Aradena: 

Rich Robinson - Board Advisor and Chief Business Officer: 30+ years experience in internet tech and gaming. 8x founder, including a $40 million game studio exit. Entrepreneur-in-residence at Animoca Brands.

Devin De Vries - Board Advisor and Fundraising Lead: Previous founder and CEO of technology company WhereIsMyTransport, raising $30 million over multiple rounds, including investors such as Google, Softbank, Samsung, and Naspers. 

Alexis Sirkia - Board Advisor and Market Making Lead: Founder of GSR, and founder of Yellow Capital. 10+ years experience as an industry-leading market maker. 

$AG De-Listing and New Aradena Ecosystem Token:

An important part of this updated strategy, is that we will be de-listing the $AG token, and launching a new ecosystem token with larger governance and utilities in the near future, once we have hit key product milestones. 

There are multiple reasons for this decision:
• We have heard the community’s voice on chain and gas issues for micro game transactions. We will be launching the new ecosystem token on a different chain. Likely Polygon, but we are in discussions with multiple teams. 
• Market sentiment, especially on gaming, has improved drastically since June 2023. Launching a new token launch later this year, immediately following Battlegrounds full game launch with a large userbase and further traction, is a huge opportunity for our project and our community to benefit from.
• We have a new market maker, we have new marketing partners that have successfully launched other tokens recently, and we are working on listing with multiple, high-tier exchanges upon launch. 
• Changes in market conditions also mean hot private capital markets, with lots of new funds and deployments. This offers a great opportunity for Aradena to raise more capital to support the launch of Aradena Battlegrounds, a stronger launch of a new ecosystem token, and even to raise additional capital for future product launches. 

Token Swap and Technical Information:

We believe it is very important to recognise all previous support and investments into the Aradena ecosystem. So, put very clearly, all $AG token holders will receive a 1:1 swap of the new ecosystem token, based on the number of tokens. All previous seed investors will also receive the same allocation. 

We have been working hard in the background to make this process as seamless as possible for our community. Here is what you need to know:

Town Hall Recording & Aradena Recap ⚔️

Town Hall Recording
This past Wednesday was our first Town Hall of 2024. For anyone that missed it, we’d highly recommend watching the recording (linked below), since it offered more information than most of our other town halls in late 2023.

As a summary, some of the key topics included:
▫️ An overview of the events of 2023, and a general update on the project status going into 2024

▫️Information around what we have been working on recently, game development updates, foundations that are set going into the new year, and our plans going forwards

▫️A specific outline of the amount of funding required to complete development and launch a polished, full game on Steam, Epic, and Web3 gaming platforms (& integrate all web3 assets/NFTs, open previously sold card packs, etc)

▫️The potential for community members to purchase AG tokens at a low market cap through OTC deals from us directly before we move forwards this year (DM https://t.me/BorisBobofAradena if you’d like more info on this)

Recording link -> https://youtu.be/KixqnMsN1M4

Telegram

BorisBob

Head of Customer Exeperience @ Aradena

Merry Christmas from Aradena ?

Thank you to everyone who has continued to support us over the past year. And to anyone celebrating the festive season, we hope you have a great time with friends and family.

2023 has been a challenging year for the Web3 gaming world in general, and for us at Aradena too. But despite the challenges, the foundations that we’ve laid over the last two years are strong, and they pave the way for a lot of exciting potential ahead.

During the bear market, we’ve continued building a product and gameplay experience that is levels ahead of most games in the space. Objective number 1 has always been to launch a PvP game that’s so fun, that people will organically tell their friends about it. We are almost at that stage, and with market sentiment slowly picking up, we’re moving into the new year with a growing sense of optimism about the road ahead.

So, here's to a Merry Christmas and a prosperous New Year! ?

⚔️ Townhall Recording⚔️

Good day Aradena!

For anyone that missed our latest Townhall fret not as you can catch the latest and the greatest in the link below. :point_down:

https://youtu.be/P4MkSm3WV5k

YouTube

06 12 23 Townhall

Come join the Team for our most recent Townhall.

⚔️ Aradena Recap ⚔️**

Townhall RecordingIn case you missed the most recent Townhall fret not the recording can be found below. ?**

https://youtu.be/laLkmViOAV8

Playtest Weekend FeedbackFor everyone that took part in last weekends Playtesting we want to hear back from you. As a thank you everyone that played and completes the form will get a Genesis Card Pack for proper responses. ? . ?

https://docs.google.com/forms/d/e/1FAIpQLSdLtCAdgnLrH6qRUbam5817g0vFQ8XGRBfSzL7UvegrvBC1EQ/viewform

Game DevelopersIf you have game development experience and want to get involved with pushing Aradena forward we want to hear from you. Just follow the link below. ?

https://docs.google.com/forms/d/1PE58rCccnEXCT1ENXejrs4qblFlK8QzCSbDKy21eYl4/edit

YouTube

22 11 2023 Townhall

Come join the team for our most recent Townhall.

⚔️ Aradena Update ⚔️****

Playtest Weekend
We’re just a few short days away from our Playtest Weekend. If will run from Friday, Nov 17th - 12 PM UTC through Monday, Nov 20th - 12 PM UTC. ?

We will have more information with regard to the event in the coming days.

Game Developers
If you have game development experience and want to get involved with pushing Aradena forward we want to hear from you. Just follow the link below. ?

https://docs.google.com/forms/d/1PE58rCccnEXCT1ENXejrs4qblFlK8QzCSbDKy21eYl4/edit

⚔️ Aradena Recap ⚔️

Playtest Weekend
We’re having a Playtest next weekend starting Friday, Nov 17th - 12 PM UTC through Monday, Nov 20th - 12 PM UTC. ?

As we get closer to the implementation of Golem Skins and in preparation for our next tournament we wanted to give the community a chance to get some games in, test the New Merchant Navy Cards, take the Deckbuilder 2.0 for a spin, and check out various UI improvements.

⚔️ Aradena Recap ⚔️**

Townhall RecordingThis weeks Townhall was short and sweet. In case you missed it check out the link below. ?**

https://www.youtube.com/watch?v=FJMw1NIuVVs&list=PLNWeiZ7USEqbgym_HYR4_wvFCLNHdCD_i&index=14

Game DevelopersIf you have game development experience and want to get involved with pushing Aradena forward we want to hear from you. ?

https://docs.google.com/forms/d/1PE58rCccnEXCT1ENXejrs4qblFlK8QzCSbDKy21eYl4/edit

YouTube

01 11 23 Townhall

Don't miss out on the latest Townhall with the team.