Release of a W5 Wallet in Tonkeeper

The new W5 Wallet from Tonkeeper exemplifies this shift. It simplifies blockchain transactions by allowing gasless payments with the token being transferred (e.g., USDt), making it more accessible and user-friendly. With support for up to 255 transactions at once, W5 is perfect for NFTs, subscriptions, and more. This innovation is paving the way for mass adoption by balancing decentralization with real-world usability. 🚀

Learn more about W5 and how to get started here: link

#Web3 #Blockchain #W5Wallet #Tonkeeper

TON Accelerator launches it’s first cohort

Sometimes I talk to promising founders and teams. They have passion, energy and from time to time they even have vision. And it’s really easy if they have a vision for a business, or at least how a business model may look like. It means that I can make an intro to a relevant portfolio company or we can brainstorm how to test the hypothesis together, there are some actionable things to do.

It’s get harder when the project is not quite there yet. But now with the launch of first cohort of TON Accelerator, I get an opportunity to refer such team to an entity I can trust.

If you work on a project at TON and you are not ready to raise yet, applying to TON Accelerator might be a good idea.

And as usual, don’t hesitate to reach me in DM if you build anything cool on TON: @malev

Blog entry: https://blog.ton.org/ton-accelerator-launches-25million-ton-acc-incubator-and-ton-acc-portal
Application form: Google Form
Ton Accelerator’s channel: @accelerator_ton

#TON #VC #MiniApps

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What’s Next?

The Attention Points Economy isn’t just a cool new term — it might be close to a seismic shift in how we value digital interactions. This trend is turning clicks into gold, making our online time more meaningful and economically powerful.

Is it merely a trend or will it lead to a revolutionary future? Well, it's certainly something to keep a close eye on. If you are working on something which seems to be on par or surpassing the pace of Notcoin or Hamster Kombat, drop me a line. We are able to support your growth and we definitely speak the same language.

Join the Conversation

As someone deeply involved in this space, I’m keen to hear your thoughts and experiences on the matter. Whether you’re a developer, builder, investor, or just curious, there’s a lot to explore. Let’s see where this trend takes us.
Feel free to connect with me on X or LinkedIn and contribute to the discussion in comments or in my DM: @malev

#APE #Notcoin #attention

Boring A.P.E. (Attention Points Economy): Observations on a New Trend

In the digital age, capturing and maintaining attention has become the ultimate currency. But what if we could quantify attention in a new way? Enter what I see as the 'Attention Points Economy'—a concept where simple interactions turn into some points, reshaping how we engage and learn something new online. This isn't just about aimless clicking, it's about turning every tap, click, swipe or any other interaction into points, transforming our online time and learning path into something measurable, with economic value attached. The Attention Points Economy is an interesting experiment on how we work with attention on a large scale.

The Telegram Mini Apps Phenomenon

Consider some of Telegram’s Mini apps, like Notcoin and Hamster Kombat, both smashing it with user interaction. Notcoin, with its simple yet addictive mechanics, has grown to about 35 million users and even launched its own token. Hamster Kombat, attracting over 100 million users, thrives on the basic concept of a counter going up with each interaction.

These games aren’t just about mindless fun — they’re all about engaging users with every click, with obvious gamification turning interactions into points. Simple? Yes. Effective? Absolutely.

Points Over Clicks

Apps like Blum, HotWallet, and PocketFi demonstrate this shift to an Attention Points Economy clearly. Blum is rocking 22 million active users and HotWallet's crushing it with 8 to 10 million on-chain active users.

The magic ingredient? Points. Users aren’t just aimlessly clicking — they’re chasing those sweet, sweet points. It’s simple: a rising counter equals value and a sense of achievement, paired with expectations of possible economic rewards. It’s not just a trend; it’s a subtle, yet powerful, game-changing shift.

Why Points Matter

Points aren’t just numbers — they’re digital gold. Every point quantifies attention, turning casual clicks into valuable data. For users, watching those points rack up is a dopamine hit that’s hard to resist, creating a rewarding feedback loop. Economically, it’s genius. Points are evolving into a new sort-of-currency, redefining how we value and monetize attention in our digital world.
But it’s not just users who benefit. For app developers, these points translate into deeper engagement and higher retention rates. Points make it easier to commercialize apps by offering in-app purchases, premium features, and targeted advertising. Developers can leverage this attention economy to build profitable, sustainable businesses. So, points are not just a win for users—they’re a game-changer for developers, too.

From points to economy

Here’s where it gets even more interesting. This is no research paper, but from what I see, it looks like those points lead to the emergence of trading. I suspect that there must be a good psychological or sociological explanation to it, but now everyone can see that users naturally start exchanging those points in different forms (for example through selling Telegram Accounts with or without the SIM card) effectively creating micro-markets inside those apps. Imagine what happens once the app starts supporting TON Connect and those points come on chain.

The Role of TOP.co

At TOP.co, we’re not just spectators— we're excited to be architects of this new world. We’ve backed Open Builders, the brains behind Notcoin, and we’re watching closely as builders dive deeper into creating market-fitting use cases.
Our vision is to see these micro-economies blend into a massive, decentralized ecosystem, opening up endless possibilities for digital engagement and, possibly, identity.

For years, we've anticipated crypto's leap to mainstream relevance. Yet, Bitcoin's rise to institutional fame hasn't sparked the expected innovation in blockchain use cases outside of its financial impact. Presently, a critical shift in consumer behavior is flying under the radar…on TON.

IN THE BEGINNING

The early internet, a beacon of content exploration in the digital frontier, started modestly. Initially, it offered a handful of sites with basic designs, but each new discovery felt groundbreaking. These early adventures, organized through navigation portals, paved the way for today’s internet. Now, it's an intuitive yet controlled landscape dominated by a few platforms that aggregate and curate most of the web's user behavior.

WALLETS WITHOUT A MAP

Despite Web3’s growing integration into the broader internet, major tech players remain on the sidelines of cryptocurrency innovation. High-profile attempts like Facebook’s Libra and Amazon’s NFT marketplace have stumbled. Moreover, the crypto community itself bears some responsibility for not clearly guiding newcomers through its complexities. Essentially, we've handed them wallets without a map, relying on a niche group of enthusiasts for adoption. This approach is not sustainable.

The early web thrived on clear guardrails and step-by-step onboarding; similarly, Web3 needs to demystify blockchain technology to prevent alienating new users. Yet, there is no 'Web3 app store' to simplify this exploration. Before Telegram integrated Web3 features, most decentralized applications were tucked away into obscure corners of the internet. Even today, they are primarily uncovered by following insiders on platforms like X.com.

A TON OF POTENTIAL

However, change is on the horizon. Telegram’s embrace of open-source blockchain finally hints at the mainstream potential of Web3. With its user-friendly design and commitment to developer freedom, Telegram is leading by example, showing how innovation and broad adoption can arise from Web3 principles. Since the start of the year, the most successful mass adoption story, $NOT coin has attracted 35 million users and registers 6.5 million daily actives. $NOT is a fun and addictive clicker game, but also demonstrates the power of integrating Web3 directly into a versatile messaging platform. This isn't just about their impressive growth numbers—equivalent to nearly 0.44% of the world’s population in just three months without any marketing—it's also an educational tool that guides users through onboarding to new opportunities in Web3.

As $NOT prepares for the largest on-chain event in crypto’s history, we stand on the brink of a new era. This isn't merely one off growth; it's a paradigm shift in how we discover and engage with the digital world. The journey of Web3 on TON is just beginning, and the narrative of $NOT coin is multifaceted, capturing the imagination far beyond any single perspective.

Oh, the places they’ll go!